At first glance, this sculpture appears to be the silhouetted framework of an actual billboard. In fact, the piece is flat. Cut from a perspectival drawing and built like a theatrical stage set, it creates a disorienting illusion that flattens out as one passes by. In New York City, the sculptures were installed on rooftops along the southern section of the High Line. An earlier version in Pittsburgh is installed on an industrialist-mansion-turned-art-center. Although fairly large-scale; the pieces nonetheless blend into their surroundings; they nag at the peripheral vision of the passerby, who tries to remember if it had been there previously or if it is simply an actual blank billboard. A companion piece invites viewers to take a souvenir postcard of a blank billboard, both inviting them to dream into its empty advertising space and memorializing their visit to the exterior site, turning a peripheral, non-event into one to remember.
materials: plywood and steel / size: the High Line, NYC: 8x12 feet; 15x15 feet; 15x20 feet; Pittsburgh Center for the Arts: 12x14 feet