In October, 2011, fleeting messages were written by a skywriting plane over New York City. As phrases unfolded in the sky, groups of people looked up to spell out the words, just as they had done in Virginia Woolf's Mrs. Dalloway when another skywriting spectacle brought people together to find meaning in the urban landscape. In the context of an ongoing economic recession, the Occupy Wall Street movement, and even the 10th anniversary of 9/11, common advertising phrases like "Lost Our Lease" "Last Chance" and "Now Open" took on a range of meanings for viewers. In 2009 a skywriter wrote different phrases over Pittsburgh: "Space Available" "Everything Must Go" and "All Sales Final" appeared both in the sky and ran in unidentified ad space in the local free City Paper. Taken from advertising and put back in the sky, albeit without any product to sell, the empty language took on new meaning. Presented in NYC by The Friends of the High Line and Mixed Greens with support from the Studio for Creative Inquiry at Carnegie Mellon. Presented in Pittsburgh by the Three Rivers Arts Festival with support from the Sprout Fund and the Pittsburgh Foundation. With thanks to all my friends, hired guns & anonymous folks who helped document this project.